There are 6 really great secrets to getting positive reviews online, and none of them should be ignored, please take a look at the hidden gems below:
- Not Ignoring the Reviews that are Currently with You
If you’ve already received excellent reviews on your product or website, you would be unwise to ignore them and not use them to your advantage. You should be making sure your customers who gave good reviews stay happy every time they use your product or visit your business. Word of mouth is still one of the best ways to gain further business.
- Consider Requesting Reviews from Customers
If you have a product or business (it does not matter which or both), at the end of the project when the customer actually receives your product or uses your services, it should be the time to ask if they can leave you some feedback, either personally or online (online is definitely preferred). Think of an online version of those ‘customer comment’ cards they have at some restaurants. You’re guaranteed to get more reviews by using this method.
- Make Other People Aware of Your Business via the Internet
For the younger demographic (under 30), it is best to create something like a Facebook Group or similar for everyone to use. In this Facebook Group (or whatever social media site you decide to use), you can request reviews, and many more people will be apt to provide you with so many reviews because of how easy it is to do so. By using Facebook, you’ll get the added benefit of being able to share these reviews easily and allow others to see your business rating right on your Facebook business page.
- Turn Poor Reviews Around
Poor reviews are like poison to your review listings…but do not despair, for if your customer complains about a certain aspect of your product or business, and you fix it…you actually still stand a shot of the customer revising their review and making it into a positive one, or thank you for going the extra mile to make them happy. Never get mad at a customer for expressing their opinion about what could be better about your business. If anything, apologize to the customer for the negative aspects, and strive to correct them. When possible, make the poor review responses public so that others can see that you care about what your clients think.
- Quantity over Quality in Numbers
Your biggest objective when playing the game of online reviews is to amass as many good reviews as you can. However, it is inevitable that someone will eventually give you a bad review. But, if 300 people review your product or business, and there’s 96 negative reviews, you will still be fine no matter what and your overall review rating will still be stars.
- Give People an Easy Method to Post Reviews
Don’t force people to take an extensive, 50-question survey or make a special login profile and link just so they can use it once. Make the process as simple and quick as possible.
These are the top 6 secrets to getting good reviews online, apply them as much as possible to your product or business.
Lark Miller is the president of Profit Parrot Marketing; an SEO marketing and social media company in the Ottawa area. Lark is well established in the realm of social media, content marketing and SEO mastery. She has created multiple professional local and international websites and brands and strives to help small businesses grow an online presence and succeed. For more information, please visit ProfitParrot.com