How long does it take for others to form an impression of you? Google this and you will come up with thousands of answers. One of my favorite studies comes from recent research from Willis and Todorov, suggesting that others… Read More ›
Marketing & Sales
How to Develop Effective Communication Strategies and Tactics
When creating an effective communications plan, it’s important to recognize the difference between strategy and tactics. These two terms are often misunderstood, or worse, used as synonyms. The strategy (or strategies) Each communications, advertising or media relations campaign must start… Read More ›
Ottawa Economic Update for 2016 + CONNECT!
We are pleased to unveil our CONNECT! December newsletter highlighting the happenings at the Ottawa Chamber. In this issue: Ottawa Economic Update for 2016 Cyril Leeder Joins the Board of Directors Celebrating the Best of the Best in Ottawa Read… Read More ›
Top Businesses Recognized at Best Ottawa Business Awards
More than 600 guests which included VIPs, local celebrities and top business leaders gathered at the Shaw Centre to honour Ottawa’s top businesses and the people behind them at the 22nd edition of the Best Ottawa Business Awards (The BOBs)…. Read More ›
Video Marketing: The Essence of Creating a Video that has Impact!
With the growing importance of video we believe it’s essential to take a closer look at what goes into a well-made, effective marketing video. Thanks to our creative video marketing team, fronted by Ali Faghfouri, SEO TWIST’s Multimedia Manager, video… Read More ›
Download Your Copy of the Ottawa Business Growth Survey Report
Download your copy of the Ottawa Business Growth Survey Report here 50 per cent of businesses say their sector will improve over the next six months 42 per cent of business indicate they plan to hire new employees in… Read More ›
Why Content Marketing Matters
The promise of Web 2.0, aka the social web, was that we were going to connect with people unlike ever before. We certainly have done this on a personal level through tools like Facebook and the likes. But as businesses,… Read More ›
Retail Times, They Are A-Changin’
Anyone who has strolled through Rideau Centre recently can attest to the fact that it is deep into the process of a major face-lift. Rideau Centre General Manager Cindy VanBuskirk recently spoke about the $360 million renovation and expansion project… Read More ›
The Foundation of Successful Social Media Marketing
Social media marketing is so confusing! What should I post? When do I post it? Which social media sites should I use? How do I gain fans? Slow down. These aren’t the first questions you should be asking yourself. Before… Read More ›
How to Get Traction With Your Company’s Digital Strategy
We cannot avoid the impact of digital on our plans for the future. Here’s a sample of business headlines from the last month:* “Best Buy’s web sales rise as store sales fall” “UPS tests pickup points for online orders” “Staples… Read More ›
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